Imperfect media and the poetics of indigenous video in Latino America

Francisco Salazar and Amalia Córdova elaborate a reflection about the Poetics of Indigenous media, meaning by Poetics active making or the process of making, locating self- representation at the center of Indigenous Media. They examine self-representation in Indigenous media as a process and product, which they think it is mainly characterized as an Imperfect media. This notion of imperfect media responds in a constructive way for “the Eurocentric foundations implicit in many of the Latin America cultural and creative industries” (Salazar, J. F., & Córdova, 2008) and calls for the decolonization of Indigenous media practice. Meanwhile, the complex processes of self- representation through Indigenous video-making and media is becoming an independent field of cultural production made by and for Indigenous people, there is a constant need to empower these communities and filmmakers to manage and self-determine the guidepost of their own purposes.

Reference
Salazar, J. F., & Córdova, A. (2008). chapter 1 imperfect media and the poetics of indigenous video in Latin America. Global indigenous media: Cultures, poetics, and politics, 39.