Many of you may have heard of the group A Tribe Called Red blending a raw, energetic use of electronic music, hip-hop, and traditional music. This article talks about the use of remix culture in hip-hop and how storytelling, music, and language with Indigenous Peoples have helped shape traditional learnings in other ways. This article helps bridge Indigenous music with other mediums, (music and film) creating and sending a powerful message. Using transmedia and ethnomusicology to do so, the artists have placed much importance in how their music will shape us all. In its simplest form, transmedia is the creation of a distinct type of media through the simultaneous use of multiple existing media platforms. Transmedia storytelling makes use of video games, novels, mobile apps, television, mus, c and many other media institutions to tell stories.
Other: The Critical Public Pedagogy of A Tribe Called Red’s new music video R.E.D