As the Sam Ford and Joshua Green’s “Why Media Spreads.” says in the book and I quote, “if it doesn’t spread, it’s dead.” The case I want to talk about today is the case of Donald J Trump. A successful billionaire and the current president of United States.
Before he becomes the US president, Trump is the focus of people’s eyes because of his funny theory and some unspeakable words. Moreover, his popularity spreads across the ocean to the world during the campaign in 2015 to 2016 because of numerous words that against women, LGBT groups, politician. People clicks his video on youtube, share about every news that relate to Donald Trump as they would not do anything like this in the past few elections. There are some people says that Donald Trump’s words speaks the truth, they sees Donald Trump is different from other politicians. However, there are also some people judges Donald Trump is trying to get public attention in order to gain more supports. In this case, the phenomenon can define as participatory culture. It occupies a particular role in this case.
The popularity of Donald J Trump is still rising up today and seems like it doesn’t effect by the the end of presidential election. Every actions of his gets a huge amount of attention from the world.In Donald Trump’s case, the virality of this phenomenon, those audience knows that Donald Trump fits their interests. In the normal concept and majority’s acknowledge, a leader should be solemn and serious, but we can not see any of those elements on Donald Trump, most of americans have already get used of those “serious” politicians and the appear of Donald Trump is like a huge stimulate on their life. As a result, TV and newspaper argues about him, all the social medias talks about him and there are even some video creator spends so much of times to collect materials to create some antic video just to gain more likes and subscribes. If we took a look on the youtube, most of video that relates to Donald Trump has a big amount of views, but most of those video are tagging with “funny”. People watches him, people laugh at him, they selected a president but also creates a “TV Star”.
Jaden Cai