In researching about how Indigenous people use social media for storytelling and to spread their community, identity and culture, I came across TikTok and National Screen Institutes accelerator program meant to teach the ins and outs of using social media. It is aimed at Canadian Indigenous content creators. In developing their program, they did work with an Indigenous content creator, Sherry Mckay to be culturally responsive. The program is meant to help creators develop collaborations with brands, to increase their presence on social media and to learn the best tools and skills to tell their stories. It aligned with my research as it really works to empower Indigenous voices and storytelling, a main theme to why many content creators began their social media presence. I have also included some news articles about people who were chosen for the program. Beyond culture and identity, some of these articles situate social media to a “connector” position. Some have noted how social media was part of their healing or reconnector to lost family members.
https://www.cbc.ca/news/canada/calgary/tiktok-indigenous-accelerator-1.6654248