Readings & Resources:
Pay special attention to your specific portion for the client project.
Email Marketing / Mail Chimp:
Social Media Analytics
An overview on ROI and metrics in digital: Jeremiah Owyang
Linking objectives to measurement: Avinash Kaushik
SMART objective setting applied to digital marketing: Dave Chaffey
An easy way to measure social with google analytics –> http://analytics.blogspot.ca/2012/03/capturing-value-of-social-media-using.html