Readings & Resources:
Pay special attention to your specific portion for the client project.
Email Marketing / Mail Chimp:
A/B or Split Testing Using Mail Chimp
Video resources on how to use Mail Chimp
AdWords
The Importance of A/B Testing Your AdWords
The Practical Science of A/B Testing your AdWords
10 Tips For A Successful AdWords Campaign
Social Media Analytics
A/B Testing Your Facebook and Social Posts
Google Analytics
An overview on ROI and metrics in digital: Jeremiah Owyang
Linking objectives to measurement: Avinash Kaushik
SMART objective setting applied to digital marketing: Dave Chaffey
Linking objectives to measurement
An easy way to measure social with google analytics –> http://analytics.blogspot.ca/2012/03/capturing-value-of-social-media-using.html
HootSuite
How to schedule messages and save time with HootSuite