Class 3 Prep & Client Project Resource Heaven

Readings & Resources:

Pay special attention to your specific portion for the client project.

Email Marketing / Mail Chimp:

A/B or Split Testing Using Mail Chimp

Video resources on how to use Mail Chimp


The Importance of A/B Testing Your AdWords

The Practical Science of A/B Testing your AdWords

10 Tips For A Successful AdWords Campaign

PPC AdWords Cheat Sheet

Social Media Analytics  

10 Social Analytics tools

A/B Testing Your Facebook and Social Posts

Google Analytics

An overview on ROI and metrics in digital: Jeremiah Owyang

Linking objectives to measurement: Avinash Kaushik

SMART objective setting applied to digital marketing: Dave Chaffey

Linking objectives to measurement

An easy way to measure social with google analytics –


How to schedule messages and save time with HootSuite

HootSuite University


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