Class 4 Prep

B2B vs B2C Marketing – What are the differences?

Learning Points:

  • Discussion on marketplace news
  • Corporate blogs, white papers and inbound marketing
  • B2B  vs. B2C: similarities and differences
    • Linked In vs other channels
  • E-mail marketing
  • Online video
  • Assessing new platforms and tools
  • Choosing the appropriate combination of tools
  • Integrating online and offline

Prep Questions:

What content and offers will engage different audiences types?

What are different ways you’ve seen businesses listen and to customer needs?

Personal Development Homework (not graded):

Google Analytics Free Certification 

Crash Course in Inbound Marketing by HubSpot

 

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