B2B vs B2C Marketing – What are the differences?
Learning Points:
- Discussion on marketplace news
- Corporate blogs, white papers and inbound marketing
- B2B vs. B2C: similarities and differences
- Linked In vs other channels
- E-mail marketing
- Online video
- Assessing new platforms and tools
- Choosing the appropriate combination of tools
- Integrating online and offline
Prep Questions:
What content and offers will engage different audiences types?
What are different ways you’ve seen businesses listen and to customer needs?
Personal Development Homework (not graded):
Google Analytics Free Certification
Crash Course in Inbound Marketing by HubSpot