Class Prep

1. Learning objectives:

  • Course Introduction and understanding of the components, flow of the course, assignments, and expectations of students.
  • Establish a shared understanding of the background themes to the current digital marketing landscape.
  • Discussion of e-commerce elements
  • Set goals and expectations for client projects

2. Preparation: Consider the following questions and be prepared for in-class discussion.

  • Why are you taking this course?
  • How do online and offline marketing strategies work together?
  • How have digital marketing and social media disrupted business and provided opportunity and challenges?

3. Assignments Due: No assignments due.

4. Other Actions:

  • Review the posted Syllabus (on main course content page – the home page of the course blog)
  • Set up your Blog (instructions also posted under “Info & Tools > Blog Setup” of the course blog)
  • Bring a laptop to every class.

In preparation for many classes additional resources may be provided in this section. These resources can help you see how the class themes play out across different situations. They can also help you with your blogs and understanding how concepts are interconnected. You should also look to the course Twitter back-channel #sauder464 for relevant news stories and resources from your peers and Instructors. For class 1, orientate yourself to eMarketer, Forrester and WARC. Access these via the Lam Library online databases for free full text access.