#1
Summary of changes:
- Added aspect of fact checking/ verifying news sources to make sure if they’re trustworthy or not
- Added the aspect of minimizing the element of bias from news sources
- Tried to narrow focus more on political figures and news about them
- Expanded on the fact that major political news is important to Sarah (Because of how shared it is and how many people are talking about it)
- Added aspect of how news that personally affects the persona is news that she really cares about
- Removed the part where the persona talks about feminist causes around the world because it doesn’t relate to our study/ project
Sarah is a U.S. citizen who currently studies at UBC. Sarah has not been very interested in politics before the 2016 U.S. presidential election. A political figure that spiked her interest in particular was Donald Trump because he was shared among her friends, family, co-workers and articles about Donald Trump was in all her media sources. She was appalled by the subtle/ bold statements that the new U.S. president made during his campaign, and deeply shocked by the effect they imposed on women. She was particularly shocked by these statements because Sarah identifies as a female and she feels Donald Trump’s policies (I.e. His views on abortion) will negatively impact her. Sarah initially started reading multiple articles about Donald Trump only to find out after doing further fact checking/verifying that lots of them are composed with fake information or trivia. She is looking for a news platform that can minimize the effects of bias from reporters and authors that would keep her up to date with any policy changes made by the new U.S President.
#2
Summary of changes:
- Added details about the channels where information is obtained
- Added details about sharing habits
- Added details about the specific needs of the persona in terms of following certain political figures
- Removed the assertion that the persona attends plenty of events: interview suggests that actual journalists do not attend a lot of events
- Removed the assertion that the persona views work in media as an extension of sharing news on a personal level: interview suggests that actual journalists view these two activities as fairly separated from each other
Tom is a local political reporter who is actively researching information about political figures. He likes to spread the word about their current activities by posting updates on his social media accounts, mostly focusing on the positive news, novel opinions, and well-researched articles. He also writes short articles for the media company he works for. He doesn’t want to overload his social media presence, and the publication process in his media company is somewhat slow and complicated. He gets most of his news on social media, and he is subscribed to several government newsletters. He also checks a number of websites from time to time, but finds that time-consuming and inconvenient. He also finds it difficult to aggregate that information on his own, and often engages in collaborative research work with his peers. In particular, he needs more unbiased, credible information about the particular MPs, MLAs, and members of cabinet, and receiving real-time updates about their activity would be ideal for him.
#3
Summary of changes:
- Added information about trusting news that he receives… maybe he doesn’t know which source to trust?
- Remove email news digest/replace with twitter (follows specific people as an attempt to filter news)
- Mike considers himself more engaged with political news than an average person, and he puts a certain amount of work into accessing those news.
Mike is a father of two who is very busy with his day-to-day life (I.e work, family commitments, etc.) and has very little spare time, however he is interested in following the political news that affect him, and he is ready to spend some time finding those news. He is subscribed to several news outlets on social media, and he occasionally watches political commentary shows on television and online. In his community, a major pipeline project has recently been approved, and he wants to closely follow the news about that project. For that specific purpose, he follows several relevant channels on Twitter, so he can see updates on his smartphone as they arrive. Mike would like to spend less time filtering through different news pieces to find the information that is relevant to him. He wants to be more in control of the updates that he gets, and he is also interested in receiving those faster.