Marketing for Marketing

by cristinacuyegkeng

As this term is coming to an end, I took a step back and thought of how this class has affected me, and I realized something. COMM 296: An Introduction to Marketing has actually acted as a marketing tool for marketing. I used to think that all marketers cared about was manipulating consumers to buy their products so that they could make money. Not once did I ever consider that they actually had my best interests in mind. Advertisements and commercials never really made an impact on me, true they were entertaining and caught my attention, but once those 30 seconds were over, the commercial never really stayed with me.

When making purchases, I valued the opinions of friends and family who had tried and tested products and brands.  If none of my contacts had tried a brand then I would look at customer reviews online. Why? Because I didn’t trust company websites. Of course they’d only put the good stuff on there! They want to make money! But this class really changed my perspective.

Jenny, you might say, acted as an advocate for marketing. She informed me on the benefits that marketing had, and persuaded me that marketers only want to cater to customers’ needs. True, making profits matter, but the way she teaches the class makes me feel as if the money-side of things is just a plus, that, at the end of the day, it’s all about providing the most satisfaction to customers.

Even the book acted as a “marketing tool” for companies that were featured. Maybe they could even be considered as some form of “content sponsorship”. All I know for sure is that this class has really made me re-evaluate the way I see things. It’s made me give advertisements a chance, and I find that not being skeptical about it has actually made me enjoy ads more. I guess you can say that Marketing has successfully marketed marketing to me.

Here’s a little spoof that shows how Marketing changed my mind about marketing without me even realizing it: