As this term is coming to an end, I took a step back and thought of how this class has affected me, and I realized something. COMM 296: An Introduction to Marketing has actually acted as a marketing tool for marketing. I used to think that all marketers cared about was manipulating consumers to buy […]
In his blog, Ted talked about how TOMS’ marketing concept of sharing is changing the “egocentric” practice of shopping. I agree with this statement in the sense that TOMS is one of the first clothing companies that really made its practice of giving back transparent to customers. I believe that it is precisely because TOMS’ […]
In his blog, Chris Marvingt talked about how Nike has forged a relationship with its customers by (1) reaching a large number of people through various media, (2) listening to what customers have to say, and (3) supporting a cause. This is a statement that I agree with. I would like to add, however, that Nike forged […]
We all have our favorite brands and stores, things we have continued to purchase despite having an alternative. Why exactly is that? What keeps us hooked to these items or stores? So I asked myself, why do I continuously go back to MAC Cosmetics and Aritzia? First and foremost, the products they provide are of […]