Groupon crosses borders!
Nov 30th, 2010 by crystallee
Groupon is a website that sells coupons featuring a deal-of-the-day. They negotiate discounts (50% – 90%) with popular businesses in the local area. Their marketing strategies include sending out daily deals through emails, Facebook, and Twitter. The first market of Groupon was Chicago, and later expanded to Boston, New York, and Toronto. Today, the markets of Groupon had expanded to Europe, Asia, and South America.
A strategy is long-term, and it affects the firm’s overall direction. Many North American based companies see future potential growth in Asia, and thus sets their goals of expanding in Asia. Despite the rumours that Google might purchase Groupon for $5 billiion, Groupon recently made the announcement for the new launches of Groupon in Hong Kong, Singapore, Phillipines, and Taiwan. These launches will add join the launch of Groupon Japan (August 2010).
This will allow Groupon to offer more unbeatable deals to consumers throughout the world. More importantly, it will allow local businesses to gain valuable new customers and also have efficient, measurable marketing done without digging any extra money out of their own pockets.