Month: December 2010

In a recent blog, I mentioned how social media can cause people to become socially awkward. Of course, depending on which point of view you look at it from, it can be a good or a bad thing.

However, in a recent article posted by the Vancouver Sun, social media has been proven to be what I consider, more effective than word of mouth. Something as little as kittens massaging has had 787106 views since posted up on June 30, 2010. The fact that the video is based in Vancouver and it’s gotten over 700000 views says a lot about social media.

In a situation of person A and B….:
When person A find interesting videos on Youtube, person A often posts it on Facebook. This allows person A’s ‘friends’ to view what they find interesting. Person B is person A’s friend. Person B then logs onto Facebook and views what person A has shared via Facebook and reposts it on his Facebook hoping to share with his ‘friends’ the video.

This is why I consider social media more effective than word of mouth. And to leave everyone with a little something:

Have you ever heard of a fast food restaurant providing wedding services? Well, McDonald’s of Hong Kong has decided to take the first step: providing wedding services to those who want them planned by McDonald’s.”

According to an article posted in October, “people have been opting to use McDonald’s as their chosen venue for a long time.” The wedding package includes a baked apple pie wedding cake, a dress made out of party balloons, kiddie party favours for guests, and catering by McDonald’s.

This is a great marketing strategy as it will allow McDonald’s to not only be seen as a fast food restaurant, but it will also allow consumers to see them as a wedding service. Starting January 1, 2011, Hong Kong will be the first city in the world to roll out McDonald’s wedding packages.