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Everyone has someone that has inspired them or has someone to look up to. One of the most important people in my life had to do a lot with who I am today. Without him, I would definitely not be where I am today. For privacy purposes, let’s just call him Bob. I met Bob […]

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In a recent blog, I mentioned how social media can cause people to become socially awkward. Of course, depending on which point of view you look at it from, it can be a good or a bad thing. However, in a recent article posted by the Vancouver Sun, social media has been proven to be […]

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Have you ever heard of a fast food restaurant providing wedding services? Well, McDonald’s of Hong Kong has decided to take the first step: providing wedding services to those who want them planned by McDonald’s.” According to an article posted in October, “people have been opting to use McDonald’s as their chosen venue for a […]

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Groupon is a website that sells coupons featuring a deal-of-the-day. They negotiate discounts (50% – 90%) with popular businesses in the local area. Their marketing strategies include sending out daily deals through emails, Facebook, and Twitter. The first market of Groupon was Chicago, and later expanded to Boston, New York, and Toronto. Today, the markets […]

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Socially….awkward?

Has it ever occurred to you that social media and the technology we have today may have caused more number of people to be socially awkward than people in the older generation? Vancouver Sun recently conducted a survey that showed how many people in Vancouver and Canada thought that social media has made society more […]

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How much would you pay for this pack of rubber bands that’s shaped into characters/letters? The first set of Silly Bandz was sold online in November 2008. The idea of Silly Bandz is to wear them, and trade them with friends. The main target market is towards children, however, people from all age groups purchase […]

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When I hear the word Rogers, I think of my cell phone. Rogers Communications is one of Canada’s biggest communications company. They specialize in the field of media and communications, providing services such as wireless communications and cable television. Rogers Communications Inc. is the big “umbrella” that the other branches of Rogers fall under? Under […]

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In class nine of our class, I learnt the differences between tactics and strategies. Tactics are short term, and they are made in order to address specific objectives. Strategies are long term, and affect a firm’s overall direction. Tactics are measured quite easily whereas strategies are harder to measure. Recently, McDonald’s had an offer where […]

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Two classes ago, we had the chance to preview what finance is and may be like in class. I learnt that finance is about “allocating resources more efficiently in the economy” and is a “subfield of economy, applying basic economic principles to study the supply and demand of the capital”. A couple ideas that came […]

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Starting last year, KFC in the United States introduced KFC’s Double Down, with “two pieces of breaded chicken acting as a bun, with two strips of bacon, two slices of Pepper Jack processed cheese and a special sauce”. KFC’s Double Down “sandwich” contains 540 calories for the deep-fried version or 460 for the grilled version, […]

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