“Today’s customers are time-starved and overwhelmed with information.”
Julia Stanescu’s post caught my eye as it addressed one of the fundamental ideas of brand positioning in class 8: consumers are constantly bombarded with information. This overload of information leaves customers with an unfulfilled shopping experience. Business aside, even in university Facebook groups, I’m sure many students would agree with me that these pages are filled with advertisements regarding events, etc.
Yet, how many of these posts do students actually bother to read through?
Not many.
This blog post provides a solution to creating marketing material that will effectively engage and connect users—UX. As a UX designer, the key question that needs to be asked is “Why?” It’s important that we understand the problem before attempting to solve it, which ties back to the fish-bone tool that we learned in class 5. This allows us to understand everything from a customer’s perspective, and delivering a human centered approach to highlight value propositions that resonate with customer needs.
“UX Design helps us to think less like marketers, and more like humans.”
As a BUCS student, I found this article especially interesting, as it reinforced the importance of technology in the business industry.
Image source:
https://cdn.idevie.com/wp-content/uploads/2015/03/IMG_0258.jpg
https://www.filepicker.io/api/file/okLslZBTaqRbl9EL1vwD
Thank you so much for reading my article, Crystal! I’m glad you got value out of it.