Have you ever seen something like famous bloggers can post advertisement to their followers and earn the money from that business? I don’t know very well about foreign social network, but it is a common phenomenon in China, especially in Weibo (like Facebook). I have a problem about it recently. Because I am a writer for a magazine, so I have many followers. A makeup business want me help to advertise them online and I could earn 2000 yuan about it. I said no but it makes me be interested in this kind of advertising type.

I found that many famous bloggers do this for earning money. But what I also found is that even many followers read it or even repost it, few people finally buy it. Although it cannot actually increase sales but businesses always do that. When bloggers choose to advertise business, he or she will face problems like reducing followers or make your followers feel disgust. Therefore, some clever bloggers choose to write some funny stories with pictures to make people read it. However, people become more sensitive about advertisements and more acute, so they can find any blind advertisements. To maintain their followers, most bloggers post many funny short stories and hype their goods by the lottery.

Some bloggers have their own shops online, and use this platform to advertise their goods. I think it is kind of unethical way to selling products. Generally, these kind of bloggers are good-looking and they are the models of their products like clothes in common, followers will buy it because they love that blogger but the quality of goods are bad sometimes.

This is a story happens in my life and I thought it can link to business. I would never do that but I thought how they really run the business and who are the advertising team is quite interesting to think about.