“Ad”titude
Feb 3rd, 2011 by crystalwong
The topic of drugs has always lingered over the heads of individuals in our society. It’s a frequent topic in the news , a visible presence when you enter certain areas in our city, ads are all around us – may it be print ads or TV ads. Here’s an ad that caught my attention:
Since we were discussing the effects seeing ads have on our attitudes, it seemed to be a good time to discuss this one. It may not be marketing a product, but it is certainly marketing an idea!
Cognitive (Think)
At first, this commercial is a little confusing before you realize what it’s about. Once it begins and you understand the gist of it, it is provoking enough that it made think about what further effects it could have. The commercial showed mostly the physical effects and a slight bit of the psychological, but if it can do that much to your outer appearance, what is it doing to you physiologically?
Affective (Feel)
I felt a strong wave of sympathy towards the girl in the commercial. It seemed as if she was all alone and no one was trying to help her. Yet i also felt sorry for her that she had gotten herself to where she was. Man, was I relieved at the end when it turned out to be a hypothetical situation!
Behavioural (Do)
The commercial explicitly tells you to visit their website at drugsnot4me.ca. Since it tells you to do something, it demonstrates behavioral influence.
While I cannot vouch for the accuracy of the commercial (This showed an extreme case of someone’s downward spiral with drugs, I think), I thought it did a wonderful job of delivering its message. It was certainly attention-grabbing with that creepy singsong voice at the beginning!