E-Reading
Mar 24th, 2011 by crystalwong
Recently, I found this video floating around YouTube and think it’s pretty genius. Take a look at the Amazon Kindle commercial:
How creative!! It sucks you in right from the start and it’s just so cute that it’s a video that you won’t get tired of. As I watched it, I was like.. WHOA! Look at all the adventures she’s having through the e-reader!! What a great form of promotion in the guise of advertising. With mediums like YouTube nowadays, it’s easier and easier to broadcast these commercials. This commercial is trying to inform consumers about the convenience of e-readers (being able to get books in under 60 seconds) and the commercial itself portrays an entire story. I love the whole stop-motion concept.. it’s so fresh and simple that it’s just so refreshing!
Now, compare it to the Kobo eReader’s commercial:
Mmm… a little bit dry, don’t you think?? I mean, they’re both trying to convey the joy that you can obtain from reading and the convenience of having an e-reader, but I find that this one… just doesn’t do it for me. Maybe it’s because I watched Amazon’s first?
Isn’t it weird? Two products that are (essentially) the same, executed in similar promotional manners, are both able to inspire totally different feelings within me. I always find it interesting how that works.
It’s definitely smart thinking on the part of the advertisers to get their ads out onto YouTube as a way to pull their consumers in and capture their interest. I mean, if I’m one person and am willing to watch that YouTube video more than once, who knows how many times others will watch it? And as they say, the more you do something/watch something/hear something, the more likely you are to get sucked in!