OPI “Shatter”s My World!!
Mar 21st, 2011 by crystalwong
Being an OPI lover myself, I was inspired to write about this amazing brand after reading Samantha Wong’s post “Why Oh Why Do We Love OPI?!“. Recently, they have come up with a new nail polish called “Black Shatter” as part of not one, but TWO of their new collections: the Serena Williams “Glam Slam” and Katy Perry collections. It’s a polish that dries with a unique “shattered” effect and you can put it over any nail polish colours!!
Here’s an example of what it could look like:
Place over any nail color and simply let it "shatter"
What a cool idea!! Apparently (I hadn’t known this before), the idea of a nail polish that dries cracked isn’t a new one. There’s also BarryM Instant Nail Effects in Black Magic, China Glaze’s Crackle collection, Cover Girl Crackle Lacquer, among a few others. Now, did any of you know about these other ones?? Because no offense to these brands, but I have never heard of these (only recently has China Glaze started to come to my attention).
So why the crazy buzz when OPI came up with their own formula for a shatter effect nail polish?? This is a brand that has gained the trust of its loyal consumers by following through with its promise of a great nail polish: good formula, consistent quality, large variety and constant new and innovative nail colors with creative names! With the amount of brand equity OPI has, they can probably mess up a few times on new colors and no one would care. What a way for OPI to extend its product life cycle, eh? OPI definitely shatters my world! I’m a lifetime fan. 🙂