A high-level goal of the project is to find the intricacies of booking custom tours online. The human activity is deciding on which tours to take. Locl is a service that is intended to help tourists visiting new cities in finding small customized tours or activities they could participate in.

1. Jacob is reading the contents of a travel brochure closely, and considers his plans for things to do when he arrives in town. As part of his backpacking trip across the country, he is making it his policy to check out as many interesting spots as he can within the allotted time. He has just decided to add this unscheduled stop to his trip and isn’t too sure what to expect in this sleepy-looking town. Aside from hearing that rooms are cheap he knows little about the local attractions. Jacob is hoping to gather more information from locals and perhaps see if people would be willing to guide him around. To make the most of the next few days, he is looking for short trips that highlight the popular spots. He wants to keep things flexible as well in case something unusual catches his attention while going around. Preferably, the information could be organized in one place so that he can quickly compare and decide accordingly. He is open to suggestions and is willing to explore together with new people if the situation permits. Jacob has decided to visit the information center later to start things off.
2.  Peter lives in a small town that is a very popular tourist destination and he knows the area very well, including tourist attractions, and the history or stories related to each place. He usually enjoys taking his family members, relatives and friends to these popular places and inform them of what is special about these places. Therefore, he decides that he wants to expand this activity a little further by connecting with visitors that are coming to his town. He wants to connect with them ahead of time and plan out a personalized trip according to their preferences. He wishes to do this on a single platform so that the visitors he guided can leave reviews and rate his quality of service.
3.  Jess, a student in UBC has her family of 4 visiting from abroad. She heard from a friend that people hike during the weekend and sleep in igloos overnight. Jess has never done a trip like this before. She decides to look for a tour guide. Her criteria is safety for her family and a personalized tour so they can all spend time together. She’s aware that she would need equipment but is unsure on where to find it. She’s also unsure of how to find reliable transportation to get her family to the base of the mountain. There’s probably something she’s forgetting right now but she wants reassurance that she’s prepared for every scenario.