This paper explores Netflix’s comedy division, Netflix is a Joke, and argues that despite the platform’s claims of fostering diverse talent, it systematically disadvantages creators through its algorithmic systems and a lack of transparency. The analysis explores how “backwards integration” and the withholding of viewer metrics reduce comedians’ bargaining power and ability to refine their craft, forcing them to conform to “taste communities” rather than push artistic boundaries. Overall, the paper calls for Netflix to democratize its data to ensure that the success of the streaming service is equitably shared with comedians.
Read the essay here: Sparks Netflix Comedy Cult
At the time of publication, Franka Sparks is a fourth-year Cultural Studies major from Canmore, Alberta. Her research mainly explores how platforms and narratives influence representation in topics ranging from Netflix stand-up specials to adventure film festivals. When she’s not studying, she is often out cycling or on the ski hill.
