Marketing is what made Red Bull the company it is today. This powerhouse took over by building its brand name.
Red Bull is extremely good at creating innovative marketing strategies and at improving current one. They branded themselves as youthful, energized and adrenaline filled. They are huge supporters of extreme sports and sponsor anything from racing to stunt pilots. It is the desired sponsor for all the X game athletes.
However Red Bull is also known for there original events. They literally create sports for all kinds of athletes; Red Bull Crashed Ice is a sport in where players race a downhill ice track filled with obstacles. This sport is only for professionals but it is a blast to watch. Red Bull also puts on events that anyone can join. Flugtag, a event where you have to make a device that will carry you the farthest distance possible in the air after leaving a platform, only has a few requirements to join.
Although they are known for being over the top, Red Bull also covers the smaller marketing components, such as handing out free samples and leaving some cans on tables at prestigious events and clubs.