The Last thing you want is to have your company become a environment you despise being in. Organizational culture is the goals that the employees of the company follow and strive to achieve.
The CEO or founder of the organization usually determines and sets it’s values. They should aid the company in achieving it’s objective and contribute to it’s cause. If your running a daycare you probably shouldn’t a staff of socially awkward genius’.

This is where the idea of “value based hiring” came from and the Canadian Government’s business blogs covers this issue well. You can teach an employee to write a report or analyze data quite easily but values are much harder to install into a person. The people you hire have a enormous impact on your organizations’ environment and in order to keep the culture strong you need to specialize your hiring process. You need to look at who the person really is and put them through situations where you can see where their true behaviour comes out.
Organizational culture is very difficult if not impossible to change one it is set.

The only reason they are doing this is because it gives them prime access to a target market for cigarettes. The people they will reach are poor, uneducated and most importantly impressionable children. If they get taught smoking is okay and normal they will, that is just how social norms work. If the tobacco companies take away their biggest competition, education on the health effects, they won the battle.







