The social media giant Twitter has grown tremendously throughout the seven years of its existence. Now consisting of more than two hundred million active users around the world and recently generating more than ten times the revenue from three years ago, Twitter have proven itself to be very successful and therefore released their initial public offering recently at $20.62 a share valuing the company at 9.7 billion dollars! They have acquired a 350 million dollar point of difference by purchasing MoPub, a mobile-advertising firm directing their niche market mostly on smartphone and iDevice users to give themselves a jumpstart to success. While there is scepticism on Twitter’s chance for success, I believe they hold a good chance in conquering the social-media world. Considered the “most popular second screen for television viewers,” – on top of Facebook – they are expected a dividend from the 350 billion dollars spent on TV advertising in 2012 and an evident shift in consumer’s tastes towards the liking of Twitter; even Facebook their greatest competitor have given in on allowing the hashtag function for their site to hoard users. However, due to recent events on the shutdown of the government, markets in the stock exchange will be more volatile and Twitter must consider their options wisely.

http://www.economist.com/blogs/schumpeter/2013/10/twitters-ipo

The Twitter Bird