Krispy Kernels is a snack making company that originates from the province of Quebec, Canada. Recently they have reintroduced a brand of potato chips that are receiving a large amount of negative publicity; it is called Yum Yum Chips that possesses an argued stereotypical and racist packaging. It can be argued that a cartooned aboriginal boy in a feathered hat and a loincloth conveys a disrespectful caricature but is it truly unethical to release this advertisement? I will argue no. The reason as to why this product received much negative publicity is because Krispy Kernels did not notify consumers of their value proposition for this product. Yum Yum Chips were an active product in the 1960s and is reintroduced in spirt of the Christmas season so reminisce the aboriginal roots and origins. The main reason; however, is in memory of the death of Paul Jalbert: the founder of the family business who passed away in October of 2013 at 94. After the understanding of this story, I believe the media will take back the negative comments towards this family business and also the importance of notifying consumers of the values and positions of a business.
