Response to: https://blogs.ubc.ca/colechristiansen/2013/11/17/snapchat-gives-facebook-the-cold-shoulder/

A very interesting article about the two rival social media giants: Snapchat and Facebook. The market power and size of Facebook is not as big as everyone makes it out to be. The three billion cash deal offered to Snapchat was turned down without a thought from the 23 year-old CEO, Evan Spiegel. Although this may seem irrational, Evan must think that Snapchat is worth significantly more, but what will be its main revenue stream? Knowing that the main revenue stream for all social media is advertising, there is only so much room on the screen of an iPhone until advertisements become pointless. Some recommendations hold have been pointed out. Snapchat must analyze and consider their business canvas and compare it to its market capital separate from the beliefs and optimism of a CEO.