Nov
22
entrepreneur: Zara
Posted by: cyeungs | November 22, 2011 | Leave a Comment
I believe that Zara envelops the definition of being an entrepreneurial business. As we discussed in class, it has a very unique inventory and operating system. The company has an in-house production plant which allows them to finish the whole process from designing to the actual technical work to putting them in stores in a span of 3 weeks. When we compare this rate to other retailers such as H&M and GAP, these companies take up to five months before putting their products on shelves. Zara’s flexibility is due to its “up-to-the-minute idea of what is selling” which is information that comes directly from the various stores themselves every day through the use of IT.
Finally, why do I think Zara is a good example of entrepreneurship? Instead of following the traditional ways, the company developed its own methods of producing quality products quickly which turned out to be its key to success. All of these aspects have also contributed to building a strong brand image. Zara is seen as “very original and design-led”. This is a hard stage to attain but now the company can be confident that when customers walk into a Zara store, they know they won’t be disappointed. Atleast I know I never am!