Starbucks is the pioneer in leveraging Twitter for commerce in its beverage retailing industry, using the Tweet-to-buy program.The future prospect of blending mobile and social together to drive commerce has its potentials.
First, sync the Starbucks loyal program account with customer’s Twitter account, and then send a tweet @tweetacoffee. Recipients can get $5 gift card which loads the redemption straight to Starbucks’ mobile app. At the point-of-purchase, customers simply show the email to get this free offer.
The purpose of this program is to drive in-store traffic. According to Mr. Aviza, the coffee giant saw a 68 percent increase in in-store check-ins during the summer campaign.
Want the $5 gift card, check it out here:
cheers
Crystal Liang 🙂