A very interesting article where SOHO Business Group talked about ways to use social media to promote your business.
#1: Encourage audience to create their own content
This is similar to what we learned in class about earned, owned, and paid media. When your customers or third party write about you, your business will gain credibility, increase exposure, and increase interaction. Encourage your audience to take pictures and share with their friends, this will create a buzz in leveraging your earned media.
#2: Build a non-existing social media platform for your target audience
Monitor and listen to your customers closely, if customers can not find a platform to discuss their passion, then take the initiative to create one. For example, founder of Port Barrel BBQ has created a platform solely for “Backyard BBQ”, where BBQ enthusiasts discuss all things cookout, share pictures of interesting creations.
#3: Interesting competitions
Create the most creative competition by thinking out of the box. For example, use the tagging feature of Facebook to upload different pictures and encourage users to tag various items. This is simple yet effective.
cheers
Crystal Liang 🙂