Along with the release of Iphone 4S and the death of Apple Inc’s ex-CEO and originator Steve Jobs, Apple news are everywhere in nowadays.
Despite this special reasons, Apple is still a mythical exists in electronic industries. It was founded on April fool’s day in 1976, within a 3 decays Apple now has became the world Top 1 electronic company which holds an impressive market in each aspect of products.
Why is Apple so successful?
Apple has a good brand positioning. Once you mention electronic devises the first bran came up in consumers mind must be Apple.
The most impressive thing is that Apple almost does the best in every product line. For computer, Apple entered the market latter than others, but it distinguishes itself from other brands by using its own system (Mac OS)
. For cell phone market, Apple gets strong competitive company such as Nokia and Blackberry. However since its specialization in appearance and the impact of the strong brand, Iphone is everywhere. Besides this Apple initiate a whole new product which is Ipad — tablet computer, once it was released the whole market was attracted buy this innovation and brought Apple more successful.
So for a brand, its position among consumers and markets is the key to success.
Pictures Resources:
http://tabletcrunch.com/2011/04/26/ipad-tablet-market-share/ipad-market-share/
http://www.pitchengine.com/appcelerator/as-ipad-launch-nears-new-appcelerator-developer-survey-highlights-tight-race-between-apple-and-google/54999/
http://www.puremobile.ca/insiderblog/tag/apple-ipad-2