The heart and stroke foundation, a non-profit organization had come up with a new niche for their marketing sector of the organization. Many of the things they have done before has been bland and too instructional to capture the attention of young individuals under the age of 35. In addition, statics has shown that the Cardiac Arrest rate has rose from 5% to 6% as Canadians lack the knowledge of CPR. Initially getting this ad campaign to be approved was highly difficult for the organization and in addition the cost of production was $1.4 million however the organization did it for less than 10% of the cost. The organization is mostly dependent on this ad to be known through social media since their budget did not allow television buy.

In contrast to the whole new niche of marketing for the heart and stroke foundation, having a new angle for capturing the attention of the target market and to be able to give out an important message serves a social-interest. Educating Canadians who lack this knowledge is also a valuable skill and everyone would have the ability to “undead” someone. The “in-your-face-style” marketing of this ad campaign is also clever in the since that it reflects itself in the social media world filled with many individuals under the age of 35 and it is also effective since sharing can be done in an instantly.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/heart-and-stroke-campaign-uses-zombies-to-promote-cpr/article4593241/

Big meat processing food plant XL causes safety concerns for the public health causing a meat recall. XL has been questioned with their food safety system and also their quality of work when it comes to hands on work by XL employees. Many disturbing facts have been stated about the unhygienic workers and sanitary condition of the work place. It is evident that XL values quantity over quality and also workers considering the same since that’s where their pay is coming from.

The meat recall however does not do much harm to the meats brand name considering how they aren’t well known in the first place. Nonetheless, the names of their main customers such as Safeway, Superstore and Costco would most likely be hurt since they are widely known brands all over North America and XL will have a great amount of problems trying to get back their valued customers. Work ethics is now a big concern since this meat processing company is big in Canada, so therefore shutting down the plan was a necessary thing since many people were getting sick. Substitutes to other next best alternative would occur at this time, and resorting to other meat retailers is also a reaction for most to all consumers of the retailers whom imported meat from XL.

http://www.cbc.ca/news/business/story/2012/10/04/calgary-xl-foods-union-food-safety.html

Canadian health insurers had invested almost $2 billion dollars on the fast food industry and two of the main Canadian health insurers contributors would be the Sunlife and the Manulife. On one hand Sunlife owns $27 million of stocks from KFC, Pizza Hut, and Taco bell as research shows. And as for Manulife, they have $146.1 million in fast food stocks and also another $89.1 million in McDonalds stocks. Huge tension has been created between maximizing the insurance company’s profit which is now a controversy with the social interest of public health. On forward, consider how these insurers are investing large amounts of money in the fast food industry while providing the benefits of health care insurance cannot be anymore ironic than it sounds.

From a point of view, these investments from these health insurers is based on a self-interest choice considering how if public health is seen to be a problem more people would associate with these Canadian health insurers. In a way this is contradictory and making these multimillion dollar fast food companies even bigger just gives these health insurers a bad name. Their customers would most likely not have the kind of brand loyalty with these companies like it was in the past and a lot of questioning the ethical business choices of these companies will come up if their investment action goes towards these companies that has nothing to do with society-interest.

http://www.cbc.ca/news/health/story/2010/04/15/health-life-insurance-fast-food.html

Economic growth of Canada has hit its slow point where alleviating Canada’s unemployment rate seems to be a far fetched idea. Youth unemployment is 14.8% which is double of Canada’s overall percentage. In addition 181,000 jobs has been added in the past year of manufacturing and natural resources industry, thus have downsides because with slow growth these industries can cut their numbers of employments anytime economic growth lags. Furthermore, Canada’s top export market, America, also has a slow economic growth and this also causes problems considering the majority of Canada’s GDP comes from exporting goods, and especially to America who is Canada’s top customer since both countries are interdependent on each other with their free trade agreement. Another tactic that was imposed was having the Bank of Canada lower their interest rates so that businesses are more open to invest and hire. It can be seen as to why Canada would imposed this on the Bank of Canada since lowering the interest rate can be a temporary downside however this sacrifice serves society-interest. Positively, companies that plan to hire are those in the energy industry of Canada’s economy where direct and indirect jobs are being offered, this isn’t an enormous change but alleviating the unemployment rate is still possible.

http://www.theglobeandmail.com/report-on-business/economy/jobs/for-young-job-seekers-no-relief-in-sight/article4464246/