According to the blog post “Why there is no McDonald’s and Starbucks in Vietnam?“, I definitely agree on the fact on why both of these two successful companies are not compatible with Vietnam, considering the economy of Vietnam, and also the barrier to entry. Market demands are significantly different and in fact from personal experiences in Vietnam, I would definitely prefer my coffee with condense milk over coffee brewed with milk and what not. In addition, Vietnam has a condense market when it comes to the “coffee industry” where monopoly doesn’t even exist considering how within a block there would be a coffee shop nearby and product differentiation is little to nothing. In contrast of Canada to Vietnam, Starbucks would be one of those monopolistic companies dominating the coffee industry here and they would compete with competitors by being more “attractive” than your local coffee shop to become dominant. Moreover this is nearly impossible to happen in Vietnam. And as for McDonalds to enter Vietnam with the high priced food on the menu would be seen to be unattractive to customers compared to establish fast food restaurants such as KFC and Lotteria.