{"id":10,"date":"2013-10-06T23:54:36","date_gmt":"2013-10-07T06:54:36","guid":{"rendered":"https:\/\/blogs.ubc.ca\/danicallaneta\/?p=10"},"modified":"2013-10-07T23:12:19","modified_gmt":"2013-10-08T06:12:19","slug":"the-king-of-burgers-and-of-healthy-options","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/danicallaneta\/2013\/10\/06\/the-king-of-burgers-and-of-healthy-options\/","title":{"rendered":"The King of Burgers and…of Healthy Options?"},"content":{"rendered":"

Burger King seeks to expand its royal court by adding lower-fat French fries as one of its newest crown jewels.\u00a0 The United States\u2019 food industry is trying to lobby for healthier foods to try to reduce the astounding number of the one-third of Americans who are obese, and Burger King, the U.S.A\u2019s third leading fast food chain, is trying to be a leader in the American fast food chain by jumping on this healthy food initiative.\u00a0 Their new \u201cSatisfries\u201d have 270 calories and 11 grams of fat, compared to their regular, 340 calories and 15 grams of fat, fries.\u00a0 This new product rivals the leading food chain, McDonald\u2019s, famous fries by having 40 percent less fat and 30 percent fewer calories.\u00a0 With so many benefits, why wouldn\u2019t you choose this healthier option?<\/p>\n

\"\"<\/a><\/p>\n

Using the low cost focus strategy, it\u2019s only 30 cents more expensive than the regular fries\u2019 price, at $1.89.\u00a0 The new product\u2019s narrow target market focuses on those citizens who aim to improve their eating habits while also maintaining the key aspect of convenience.\u00a0 Their use of this strategy also utilizes their loyal customer base who will continue to take advantage of burger king\u2019s deals while also being grateful for this refreshing new addition to their menu.\u00a0 By using the unique and appropriate name of \u201csatisfries\u201d, burger king avoids the free-ride trap, by creating a new position in consumer\u2019s minds by using a new name for their product, that effectively ties in with their innovative method of getting into the mind of the customer by being a leader and associating themselves as the first fast food chain to offer low fat fries.<\/p>\n

Satisfries Advertisement:<\/em><\/strong><\/p>\n

https:\/\/www.youtube.com\/watch?v=ajesfE2ZGDY<\/p>\n

But one can\u2019t help but wonder, can fast food really be healthy?\u00a0 Although these low fat fries are a great stepping-stone towards a healthier society, they are still no substitute for the traditional fresh greens.\u00a0 Nevertheless, Burger King\u2019s crafty approach to correlate themselves as a healthier fast food option is an intelligent way to truly make them king in an industry that is constantly attempting to evolve into a consumer-health concerned market.<\/p>\n

Want to know more? \u00a0Watch this video!<\/p>\n

idUSBRE98N09X20130924?videoId=273890576<\/a><\/p>\n

Sources:<\/p>\n

http:\/\/www.reuters.com\/article\/2013\/09\/24\/us-burgerking-fries-idUSBRE98N09X20130924<\/a><\/p>\n

http:\/\/www.forbes.com\/pictures\/eglg45fkdjj\/6-burger-king\/<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Burger King seeks to expand its royal court by adding lower-fat French fries as one of its newest crown jewels.\u00a0 The United States\u2019 food industry is trying to lobby for healthier foods to try to reduce the astounding number of … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":19133,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/users\/19133"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":9,"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":38,"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/posts\/10\/revisions\/38"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/danicallaneta\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}