3 SEO-Key Elements for Youtube

Having pointed out the importance and power of video marketing in earlier blog entries, I would like to focus on how to optimize video for search engines today. Due to the fact that Youtube is the most famous video website and a lot of companies have already established their own Youtube channel I will focus on SEO for Youtube. As with any other website SEO starts with identifying the right keywords. So always keep in mind that keyword research is a crucial step when it comes to SEO!

A video’s title should contain the keywords or keyword phrase chosen for which your business wants to get found. A good example provided by Mitchell Harper, co-founder of BigCommerce to illustrate how to design a good and effective “SEO-title” is the following: “Let’s say your company sells shoes and you just recorded and uploaded a video about “casual sneakers.” You want to use the phrase in the title twice to maximize SEO impact –- once at the front and once at the end, like this: “Casual Sneakers — How to Choose Casual Sneakers 101.”

The next point is the description that can comprise 2-3 sentences including the keywords or variations of keywords. It is also smart to include a link to your website in order to drive traffic back to your website. Make sure that CTA is on the page the link drives traffic to in order to reinforce desired conversions.

When we talk about SEO, tags always play an important role and SEO for Youtube is no exeption. It is most effective to add at least 5 keywords ad tags for your video that will help to associate your video with other tagged videos. As a result your video will be shown as a „related video“ and users that were originally watching a similar video might also click on your video resulting in additional views.

Discover Facebook Fan Pages!

The other night I went out with friends and as always they order Red Bull and as always I said: „I can’t understand why you love that sweet drink so much – I don’t like it“. After trying to convince me how „effective“ Red Bull is and that it is what coffee is during the day, one of my friends closed his arguments with:“Even if you don’t like the taste, you gotta love this brand because of it’s spirit – just check out their facebook-fan page!“ So I did. And I have to admit, that it is indeed a pretty impressive fan page, where even non-Red Bull-fans like to spend sometime and experience the Red Bull adventures.

After doing some research on different company’s facebook fanpages, I came across this former fanpage approach by Red Bull, which I personally think is a good way to get people involved and a perfect example for CTA (call to action).

On the other hand it would have kept people like me from being able to enjoy Red Bull’s videos and other interesting material posted on the wall which consequently would have kept me from reassessing my opinion about the brand and the values that come with it. Apart form that Red Bull still gets interested users to interact with the company and other users by launching games like the new Red Bull Timeline Timewrap. Some serious prizes are at stake – if this makes you curious, here is the link and GOOD LUCK! 😉

In case you are now thinking the same as I did after having taken a look at a B2C fanpages – „so, yeah… it’s easy to set up an successful B2C fanpage but what about companies that opperate only with other businesses?!“ – let’s have a look at Neenah Paper’s fanpage.

Neenah Paper does a great job engaging with it’s users. In order to create a link between their online and offline appearance they have an event section on their fan page which lists all of their upcoming events. Apart from that you can also browse through and have a look at the variety of colours and textures they offer and find the right paper for you job.

Something (unlike many other companies) Neenah Paper choses not to have is a Twitter, YouTube or Flickr account associated with their facebook page. Below you see how other companies like cisco have their other social network accounts associated with their facebook fanpage.

Here is a very informative slideshow on what to pay attention to concerning B2B fanpages – check it out!