The other night I went out with friends and as always they order Red Bull and as always I said: „I can’t understand why you love that sweet drink so much – I don’t like it“. After trying to convince me how „effective“ Red Bull is and that it is what coffee is during the day, one of my friends closed his arguments with:“Even if you don’t like the taste, you gotta love this brand because of it’s spirit – just check out their facebook-fan page!“ So I did. And I have to admit, that it is indeed a pretty impressive fan page, where even non-Red Bull-fans like to spend sometime and experience the Red Bull adventures.
After doing some research on different company’s facebook fanpages, I came across this former fanpage approach by Red Bull, which I personally think is a good way to get people involved and a perfect example for CTA (call to action).
On the other hand it would have kept people like me from being able to enjoy Red Bull’s videos and other interesting material posted on the wall which consequently would have kept me from reassessing my opinion about the brand and the values that come with it. Apart form that Red Bull still gets interested users to interact with the company and other users by launching games like the new Red Bull Timeline Timewrap. Some serious prizes are at stake – if this makes you curious, here is the link and GOOD LUCK! 😉
In case you are now thinking the same as I did after having taken a look at a B2C fanpages – „so, yeah… it’s easy to set up an successful B2C fanpage but what about companies that opperate only with other businesses?!“ – let’s have a look at Neenah Paper’s fanpage.
Neenah Paper does a great job engaging with it’s users. In order to create a link between their online and offline appearance they have an event section on their fan page which lists all of their upcoming events. Apart from that you can also browse through and have a look at the variety of colours and textures they offer and find the right paper for you job.
Something (unlike many other companies) Neenah Paper choses not to have is a Twitter, YouTube or Flickr account associated with their facebook page. Below you see how other companies like cisco have their other social network accounts associated with their facebook fanpage.
Here is a very informative slideshow on what to pay attention to concerning B2B fanpages – check it out!