According to SEOmoz inbound links still account for up to 42% of a website’s ability to rank, far more than any other factor. Therefore I think it’s worth dedicating a blog entry and taking a closer look on the best and most promising ways to connect your website with others. An underlying key to all linking strategies is to create great content on your page that adds value for your consumers and other websites. The most natural way to do link building is also the thoughest one: the holistic approach. This inculdes the creation of lots of high quality, viral, educational and/or entertaining content on a regular basis. In this way a website has more opportunities to capture inbound links. Additionally to Content Marketing, I want to draw your attention to other tools that contribute to a higher page rank.
But instead of listing 10 or more tips, I did some research and want to share the top 2 that are mentioned on “every” website that claims to know how to build inbound links.
Networking is not only important in the offline business world but also online in the form of partnerships. Try to find strategic partners with similar companies or at least in the same industry and share links and content. In order to make it easier for potentially interested partners, try to add a snippet of code they can paste into the “partners” section of their website that will display your logo and a link back to your site every time you send out a new customer email. A more prudent and „personal“ approach is to ask clients for links and establish a „Client & Vendor“- Relationship. It is often helpful to offer to be a testimonial for a vendors website in order to increase inbound links from suppliers. As you see, the give-and-take-basis also prevails online!
The internet is a perfect tool to engage with others and encourage participation. By inviting others and allowing guest blog posts on your own blog, you are practically guaranteed inbound links, as guest bloggers are very likely to promote their original content (published on your blog) to others in social media and on their web properties. Of course, this also works the other way round – so try to actively seek out opportunities to guest post on others’ blogs and link back to your own website. Moreover you should not only try to get involved with other bloggers but also in communities and forums that mention keywords and phrases that are relevant for your company. But keep in mind not to get too aggressive 😉