Smokes Poutinerie, a small business that started-up in Toronto Canada, had an opening budget of $400,000. Ryan Smolkin, the owner of the company, realized that this tight budget would not allow the company flexibility when it came to marketing and advertising for the business. Ryan quickly turned to social media to help solve his problem. Using Facebook and Twitter, Ryan quickly managed to gain new customers for Smokes Poutinerie and when he started gaining thousands of new “fans” through social media, these “fans” helped by spreading the word as well.

Smokes Poutinerie

Smolkin has now hired a Social Media Coordinator to handle his marketing over social media, as Smolkin realizes this type of marketing is like a marathon, customers want quality content that does not overrun their newsfeed and is consistent over time.

Social Media

This is one example of how social media is revolutionizing marketing and advertising for businesses. Instead of putting in large amounts of money to attract customers, it is more financially sound to use the social media method, as it does not only lower a company’s start-up costs, but lowers the businesses cost over time. When businesses use social media to market their product, they turn the customers into the Marketers.

Links

http://money.cnn.com/2013/11/08/smallbusiness/smolkin-smokes-poutinerie-marketing/