Companies and businesses are switching their supply chains to acquire the products they need and when choosing new suppliers consideration is been given to those that are environmentally friendly and/or care about society. As Brooke Besley states Coca Cola is switching their sugar suppliers to those who refrain from “land grab” policies. Is this just a way for the companies to target their customer’s preferences of wanting to help small business and/or helping the environment in hopes the good media publicity will increase their companies profits, or are the companies making the changes because they truly care?
Money or Social/Environmental Responsibility
The answer depends on the company and the CEO of the company. The values and ethics of the people within the company ultimately decide whether they want to venture on the socially/environmentally correct for profit and marketing reasons, or whether they want to do it because they want to help others. As stated in the blog by Eric McNulty, it is the horse and cart idiom that comes into play. The question is which is the cart and which is the horse when discussing this issue?
Links
http://blogs.hbr.org/2013/02/doing-the-right-thing-or-makin/