Our group was formed individually with only pairs of people initially knowing each other so it was a little awkward getting the part one of the assignment ready. However, in retrospect, our group had different insights into our project, and the different perspective ultimately lead to a more descriptive and clean assignment.

The group experience wasn’t a completely happy one however; many times, one or two group members would not be able to make the meetings owing to differing commitments and class schedules. However, we worked around this by using Skype and Facebook to get in touch before or after meetings. In addition, we also had problems agreeing on which points to use and which points wouldn’t be necessary. In order to solve this issue, we spent a lot of time on discussing the different perspectives and which one would be ultimately effective in reinforcing our main points.

If we were to do another assignment differently, the first thing I would do is make a list of times that the group could meet consistently owing to the fact that Skype and Facebook are effective, but not as enriching as meeting face to face.

The video that Elaine wrote a post on was very entertaining and funny. While watching it, I didn’t even realize that the video was actually a subtle marketing scheme. However, overall, as much publicity as the store got, I don’t think that this was a genius marketing plan. Personally, a marketing ploy should be a strategy that helps the firm gain a type of publicity that will increase sale ultimately. Many people all around the world has seen this video, yet, the name is only shown on the screen for about 1 second and people that watch this video, will not go to this coffee shop if it is not close. Moreover, there is also the high probability that the frightened people in the shop at the time will choose not to back back to the coffee shop. While this video provides entertainment, I assert that the marketing value behind the strategy was purely mediocre.