The video that Elaine wrote a post on was very entertaining and funny. While watching it, I didn’t even realize that the video was actually a subtle marketing scheme. However, overall, as much publicity as the store got, I don’t think that this was a genius marketing plan. Personally, a marketing ploy should be a strategy that helps the firm gain a type of publicity that will increase sale ultimately. Many people all around the world has seen this video, yet, the name is only shown on the screen for about 1 second and people that watch this video, will not go to this coffee shop if it is not close. Moreover, there is also the high probability that the frightened people in the shop at the time will choose not to back back to the coffee shop. While this video provides entertainment, I assert that the marketing value behind the strategy was purely mediocre.