Corporate Social Responsibility is becoming a well-known and used term among corporations around the world. Creating shared value to promote both economic and societal value is a key component of any company that wishes to survive in an ever so environmentally and equality-focused generation.
An excellent example that focuses on the broad-view of both revenue and community is the outdoor clothing and equipment company Patagonia. The company takes steps to share success with society and environment by allowing employees to travel internationally to aid in multiple organizations and by donating sums of money to environmental groups1. They have also recently announced a move to only using 100 percent traceable down in all of their products2.
What drives Patagonia to success is the founder, who originated the company based off of his own passions. He continually strives to provide environmentally sustaining products and company actions. The success of Patagonia is not their monetary value in sales (which, still, is reasonably high) but their company passion to strive for groundbreaking goals and to inspire trust among the customers through CSR.
I now wonder, will their actions ever hit a peak? How will they continue to blaze a trail that influences other companies?
Sources:
1) http://www.patagonia.com/us/patagonia.go?assetid=1963
Images:
Logo: http://symplicity.ca/wp-content/uploads/2013/10/logo-patagonia-small2_0.jpg
Image (L): http://www.patagonia.com/images/common/non_seasonal_images/general_2_430x155/gen2_MLK-Day_S13.jpg
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