What else makes Herschel last? (Comment on Colin Lam’s blog post)

One would not initiate an everyday conversation on what makes the extremely Herschel brand, seen everywhere on campus and across the world, a huge success.

Colin’s post on Herschel backpacks¹ brought up many points that explained their success and sustainable advantage very well. His point on the sale of Herschel products only at trendier stores is a key factor, as they are able to create a niche for their product and invoke a sense of prestige among those who match the styles of the stores in which Herschel products are sold.

On top of all the excellent quality and detail of their backpacks, messenger bags, laptop and phone cases and various leather-fabric hybrid products, Herschel has another enormous advantage: their brand. They have established loyal customers that all promote the products’ design and quality. They have also created a culture around the current versatile fashion scene of men by mixing everyday casual needs and formal wear, with an emphasis on the rural, outdoor cabin image.