I found Joie Chan’s post on SMS marketing quite intriguing as I haven’t previously thought about text messages as a platform for company advertisement. Though never having thought of it, it appears to be a clear, plausible and effective way of reaching people.
After reading more about SMS marketing, I decided to do some research on actual real-time companies that are implementing such methods to reach their customers.
Recently, Best Buy has initiated a marketing strategy for their upcoming Black Friday sale. Customers are able to opt-in to their messaging service to receive sneak peeks on the massive Friday sale and to get early deals for other electronics sales. Though the initial publicity is very effective, Best Buy should have considered using different platforms to leverage the SMS advertisement. For example, the messaged link should lead directly to their mobile website while allowing customers to share the page through various social media platforms.
SMS advertising is a sure way to reach many consumers, despite having the resource available for such a long period of time. However, to optimize the effectiveness of this method, it is necessary to utilize multiple platforms so that customers may propagate the advertisement throughout many different angles.
Sources:
1) https://blogs.ubc.ca/joiechansh/2013/11/17/43/
2) http://www.mobilemarketingwatch.com/best-buy-banking-on-sms-for-black-friday-37479/
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