Hi guys,
Today I want to talk about marketing strategy of clubs and its promotion teams.
Most of us (I believe) have went to nightclubs to dance, to hangout with friends, and to meet new people.
I personally love clubbing because I love to dance, and I personally have friends who plan and lauch events in clubs
Looking at the posters of events that promoter teams sets up almost every week, I found out some interesting advantages.
It was that some of the time females can enter for free if they come by 2’s or if they wear the dresscode that promotion team
has set up It is very interesting and creative strategy, as I perceive it. By indirectly stating “females are free” It comes to mind that
there will be a lot of females coming because they are free. By doing this they sell many of their tickets to their target segment
which are the males who wants to meet new people and seeking for relationship. This is also a good strategy because most of the
time it is males who buy drinks, and by bringing many females more drinks they are able to sell.
In addition, These events creates an affective image of promotion team, because by making females free
first females are more likely to go to these events because they feel “special” that they are free to come, and second they get to have
more attentions to the same promotion team more often to see if they have similar events.
By creating these kind of events, they were able to collect multiple female customers who are willing to come anytime, plus all the
male customers expecting to get into a new relationships.
Overall, I believe that this is a good strategy; although it give up some revenues (the ticket price for females), promotion team gets
profitable by collecting many customers who are actually willing to spend some money.