https://blogs.ubc.ca/immin03/2011/02/03/scent-marketing/
Min Woo Choi’s blog post on “Scent Marketing”
This was a very interesting blog about the types of marketing that is around us. Although I was aware, I never really thought about the effects of scent marketing and emotion marketing. However, when I think about it, I do realize how much scent marketing has an effect on a potential customer. I remember walking past a bakery in Korea and smelling freshly baked bread because the door of the bakery was wide open. Despite not being very hungry when I left, I found myself going into the bakery and buying a piece of bread. In addition, I remember how Sam and Bud Walton, the founder of Wal-Mart, employed scent marketing when they were first starting out as a small grocery store. Instead of having their popcorn machine inside the store, they had the popcorn machine outside their store so the smell would attract customers. This way, they would come to buy the popcorn and also enter the store since they were already there. I think this is a very unique but highly effective way of marketing.