Great Marketing Strategy of Apple with Iphones

It seems that everyone has an I phone these days, whether it’s my friend, my professor or even my grandparents. Everyone all over the nation is going crazy, doing  face time with everything that owns the “coveted” I phone. Why is the I phone so popular and what is it that makes the people go crazy during the launch season? Many competitors also have impressive phones, but no one seems to pitch a tent outside the store and wait ten hours for it. After many pondering and speculating, the answer was relatively simple. Apple, with all their brilliance, seems to have a basic marketing strategy that makes their products even more awe-struck than it actually is. Despite the hordes of Apple fan boys that scour the internet for a sample picture of Apple products and pre order their phone months ahead, Apple seems to limit the stock of Iphone that gets shipped. Even after knowing how many people would sell their kid’s educational funds to get their hands on an Iphone at release date, Apple only sells limited numbers in order to maintain the people’s need for the product. By employing such strategy, Apple drives people into a near frenzy for their products. If Apple operated like other companies and shipped large stock of phones so that every customer would get one, people’s desire would be satisfied all too easily and it would not create a need in the people’s mind. Apple, being the brilliant and cruel company they are, successfully uses basic human tendencies to make their product more appealing.