http://marketing-expert.blogspot.com/2011/03/marketing-through-partnerships.html
I have just read an interesting blog called “Marketing through Partnership” by Michael Fleischner, who have raised some interesting points and gave some meaningful advice that got me thinking about the whole concept of marketing and how it can be effective done. The blog talks about marketing with a partner and Michael talks from experience how marketing isn’t something that can be done alone. He then goes into detail about how no matter how good a product is or how much effort you put in, it all becomes worthless if you cannot find a good partner who can spread your product to a vast area of potential buyers. Finally, he gives you an advice that seemed fairly accurate – he talks of finding partners that will sincerely be looking out for you and someone how has had a meaningful relationship to your for a long period of time. If that is not the situation, even sharing the profit 50/50 will be better for you in the long run then going by yourself. As I think of the world around me, it seemed true that having a partnership that can really get your product out there is a big factor to success. For example today, I was at Starbucks and saw a free iTunes song card. By curiosity, I took one and used it to download a song and I realized how clear the quality of iTunes songs was and how convenient it was for me to transfer it to my song. By having that card at Starbucks, Apple has led me to their product and now I think I will be using iTunes to purchase my songs.