A Question of Ethics

Remembrance Day is a day that we remember those who risked their lives for the wellbeing of our country. We remember those brave soldiers who lived or died defending our freedom in battle. Remembrance Day is a day that signifies change and peace and helps us reminisce, as well as educate, on just how horrible war is. So, is it ok for companies to use this solemn day to market their products? Personally I do not believe so. I believe Remembrance Day is about remembering those who suffered excruciating physical and mental pain and is not something to “celebrate” like other holidays. To me, it is comparable to a company trying to take advantage of the fact that someone just lost a loved one; this a horribly and disrespectful way to market a product.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/should-companies-tweet-about-remembrance-day/article15377812/

 

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