SWOT Analysis Response

This week in Commerce 101, our assignment was to create a SWOT analysis for one of the biggest energy drink companies in the world, Monster Energy Drink. It was a very interesting and challenging assignment. Learning how to research a company’s attributes in great detail was a very eye opening experience. I discovered the challenges it takes to market a product with many outside factors affecting your company directly and indirectly. For example, Monster suffers a significant amount of scrutiny when it comes to health accusations. This can have a major effect on it’s sales and it’s amount of consumers. I know personally after reading a vast amount of articles on the subject, I will not be purchasing a Monster Energy Drink again. Furthermore, I learned the challenges a company can have internally. It is crucial to have a strong marketing team and financial group in order to keep a business successful; as well as having them working cohesively. With continuous competing companies pressuring the ongoing success of a company, innovation and organization is key when running a business.