In our last COMM 101 class, we talked about how product placement is everywhere and movies are starting to utilize it more and more.  In the recent years, there have been many obvious product placements in movies, so obvious that we notice it when it should have been just subliminal.  For example in this video when the actor Daniel Dae Kim says “You don’t believe me? Bing it!” in the TV series “Hawaii Five.”

Now let’s visit the movie “The Greatest Movie Ever Sold,” a documentary about branding, advertising, and product placement funded by branding, advertising, and product placement.  The documentary directed by Morgan Spurlock, the same person who created the movie SuperSizeMe, is about him going around the city finding sponsors to buy product placement in his documentary, with the footage of the film capturing his adventure in finding sponsors.  In the picture above, we can clearly see the Pom Wonderful logo being the most noticeable with “Pom Wonderful Presents” being at the very top and that is because this company was the most prominent in sponsoring the film.  I learned many new things from this film, one of which is when Spurlock visits a school district in Florida that, because of constant budget cuts, is forced to sell advertising on its busses, fences, classroom televisions and any other surfaces that logos can be put down on.  Product placement is everywhere around us, and this movie is a great example of it.