As seen in the video in class 14, Zappos is able to maintain a high level of customer service through their unique organizational culture, such as how each employee can decorate their cubicle to their likings.  Rituals which develop over time in an organization are repetitive sequences of activities that express and reinforce the key values of the organization.  One well known corporate ritual is Walmart’s company chant.  The chant was started by the company’s founder, Sam Walton, to motivate and unite his workforce.  “Gimme a W, gimme an A, gimme an L, give me an M, A, R, T!” has become the company’s ritual that bonds its workers and reinforces Sam’s belief in the importance of his employees to the success of the company.  This chant preservers a small-family spirit and work environment within the world’s largest retailer.

The Walmart chant has developed over time resulting in many variants; however, the main aspect of motivation still remains intact:

https://www.youtube.com/watch?v=qJwrlF8AzmA

Sources: http://www.citeman.com/4003-how-employees-learn-culture-2.html